Black Friday is a prime opportunity to invest in quality Early Childhood Education and Care (ECEC) resources, but it's easy to get swept up in the excitement and make hasty decisions. We've got you covered, we will look at some common mistakes to help you make informed choices this Black Friday.
First, let's get some background.
Black Friday FAQs
What is Black Friday?
Black Friday is a large sales event that happens every year offering customers an opportunity to save on their favourite products.
When is Black Friday?
Black Friday happens in November and runs over a long weekend to include Cyber Monday. This is often a four day event though some brands start offering savings even earlier. We will be offering some flash sales and surprises in the lead up too. If you want to make sure you don't miss it, head over to our Black Friday information page to sign up as an Early Bird.
What happens during Black Friday?
During Black Friday, brands will often offer sales and giveaways. At Butler Diaries, we are offering up to 85% off ECEC resources and will offer some surprise giveaways and opportunities to save too!
How can I get a bargain?
That's why we are here! To help you get that bargain! Keep reading to ensure you make informed purchases that truly benefit your practice and avoid some common pitfalls.
Mistakes to Avoid During Black Friday
1. Failing to Plan Ahead
Without a clear plan, it's tempting to buy items on impulse that may not align with your needs. According to a survey by the National Retail Federation, nearly 50% of Black Friday shoppers don't have a set plan, leading to impulse purchases and overspending.
Tip: Spend some time browsing the resources on offer and add the ECEC tools and resources that will help you to your cart. This way, you can stick to a budget to stay focused and avoid unnecessary spending.
2. Neglecting to Research Products
It's easy to assume that all discounted items are of high quality, but that's not always the case. Consumer expert Mark Johnson advises researching products before Black Friday to avoid purchasing items that don't meet your expectations.
Tip: Read reviews and compare prices across multiple platforms to ensure you're investing in quality ECEC resources. Quality brands will have a ton of reviews and support resources to help you learn more about the products. And if buying at Butler Diaries, you can reach out to our support team at info@butlerdiaries.com any time for assistance.
3. Ignoring Return Policies
Understanding return policies before making purchases is crucial. Some retailers have strict return policies for Black Friday sales, which can leave shoppers feeling stuck with items they don't want.
Tip: Familiarise yourself with return policies and keep all receipts and packaging intact to ensure a smooth return process if needed. At Butler Diaries, we offer easy, no fuss, free returns all year, including during sales periods. You can learn more about our Return Policy here.
4. Overlooking Shipping Costs
Unexpected shipping costs can add up quickly and negate any savings from discounts. Often some brands discount their products but lift their shipping costs during these sale periods.
Tip: Check the shipping policy of retailers before making a purchase and look for those offering free or discounted shipping during the holiday season. At Butler Diaries, we always offer a low flat-rate shipping Australia-wide, even during Black Friday sales.
5. Forgetting to Plan Ahead!
Some shoppers consider what they need now or in the near future and forget to take advantage of the sales for other time periods! For example, Christmas is right around the corner after Black Friday and with the new year comes special interest days, new children, and busier times.
Tip: Take a look at the year ahead. What days are coming up? Special occasions, Christmas, event days. What products will assist you now and later?
6. Ignoring Customer Support
We can sometimes get excited about a deal and forget about the impact down the line. It's worth checking what customer support is available before making a purchase.
Tip: Check out the website, is there an abundance of support materials, groups, and contacts you can use to get help? At Butler Diaries, we believe the customer experience should be a number one priority and we make sure we focus on resources and support, not just sales.
Final Thought
Black Friday can be an excellent opportunity to save money on must-have ECEC items, but only if you shop strategically. By avoiding these common mistakes, you can make the most of this year's Black Friday sales and enhance your ECEC practice.
If you're looking to shop Butler Diaries during the up to 85% Black Friday Sale, head to our Black Friday information page to sign up.
More Black Friday Help
