WIN A FREE BUTLER DIARY OR EARN BACK YOUR DIARY

Join the #MyButlerDiary Challenge

Celebrate your Butler Diary with us and show the world how you use it in practice!
This September – November, we’re inviting educators to share unboxing videos, photos, and examples of their Diaries in action. By taking part, you’ll earn points towards winning back your Diary (via store credit) or receiving a brand-new Diary free.

This is your chance to showcase your creativity, inspire other educators, and help build our library of authentic educator examples.

🎯 How It Works

Complete tasks from the list below to earn points.
Every photo, video, or story you share = more points.
For every 100 points you earn, you win a free Diary.
Already purchased your Diary? → You’ll earn store credit equal to the value of your Diary.
Haven’t purchased yet? → You’ll win a free Diary of your choice.

You can share your entries on socials and tag us - Facebook (@TheChildcareCentreDiary), Instragram (@butlerdiaries_ecec), or TikTok (@butlerdiaries) - and the hashtag #MyButlerDiary or email them directly to info@butlerdiaries.com.

🏆 Points System

High-Value Tasks (25 points each)

Record and share an unboxing video of a 2026 Diary.
Share a walkthrough video showing how you use your Diary for programming, planning, daily management, or compliance.
Record and share a video review of you with your Diary.
Share a video of a unique way you use your Diary (e.g., colour-coding, sticky notes, tabs, stickers).
Video of you completing your Diary – filling in entries, adding photos, or reflections.
Share a “Day in the Life” video showing when and how you use your Diary.

Medium-Value Tasks (10 points each)

Share fully completed examples of Diary pages.
Share an example of how you use other pages (month at a glance, notes, yearly planner, etc.).
Share a photo of you holding your Diary.
Show your Diary in use in your service (centre, FDC home, OSHC room, staff office).
Share your Diary in its “usual spot” (desk, programming wall, office).
Share a photo of your Diary supporting you and your team at a staff meeting.
Record a voice review of your Diary.
Write a story showcasing how you use your Diary, how it has helped, and how it supported you during Assessment & Rating.

Lower-Value Tasks (5 points each)

Show the Diary alongside other Butler Diaries tools (page holders, stickers, wall calendars).
Flatlay or styled shot (Diary with your coffee, desk, or workspace).
Post in our Facebook Group a Diary tip or something you learnt from a Butler Diaries Digital Course (with photo).
Earn bonus 5 points for any task completed in a particularly unique or creative way.
Email us feedback on your Butler product and ideas for new features.
Write a review with an image on the website.
Share a Butler Diaries post to your story or page (maximum one share per week for entries).
Photo of what you keep in your Diary’s internal pocket.
Share a photo of your Diary in a fun location.

📜 Challenge Rules

Tagging/Emailing: Photos and videos must be posted with correct tags or emailed to us directly. If tagging, email us your Facebook, Instagram, or TikTok Name and order email so we can match points. Facebook (@TheChildcareCentreDiary), Instragram (@butlerdiaries_ecec), or TikTok (@butlerdiaries) or email info@butlerdiaries.com.

Valid Diaries: Any 2025 and 2026 Butler Diaries can be used to create content. The Children's Centre Diary can also be used for content.

Unique Entries: Every entry must be unique. No duplicates or reposting the same image/video.
Multiple Diaries: You may complete one of each task per Diary (e.g., a Programming Diary walkthrough + Educational Leader walkthrough).
Clarity: Entries must be clear, well-lit, and show the Diary in focus. Blurry or unclear submissions won’t count.
Original Content: Only content you’ve created yourself will be accepted.
Privacy: Blur children’s faces or identifying details or email your entry so we can blur faces for you.
Rewards: Earning back your Diary = 100 points. This is awarded via store credit (not cash). Free Diary winners can choose from in-stock options (shipping payable).
Verification: All entries will be verified by our team before awarding points.
Eligibility: Open to all customers in Australia. International entries may participate, but rewards are limited to store credit.
Reshare Permission: By entering, you agree that Butler Diaries can reshare your content on our website, socials, and email, and use it in marketing and advertising across various platforms and media.

🗓️ Dates

Challenge runs: 1 September – 23 November 2025
Winners announced: Early December 🎉

📣 Get Involved

Grab your Diary, get creative, and start sharing! Whether it’s an unboxing, a flatlay, or a reflection page that shows your practice in action — every entry helps you earn points towards your reward.

👉 Start today by tagging your content with #MyButlerDiary or emailing us directly.