1. How can I attract more local clients?
- Focus on local SEO, use Google My Business, and engage with your community through local advertising and sponsorships. Build a professional image in the community using tools like your Construction Diary.
2. What’s the best way to promote my services online?
- Create a professional website, optimise for local searches, and ensure you're listed on Google My Business.
3. Should I advertise on social media?
- Yes, platforms like Facebook and Instagram can be effective. Showcase completed jobs, customer testimonials, and behind-the-scenes content.
4. What’s the role of reviews in my business?
- Positive reviews build trust. Encourage happy customers to leave feedback and respond promptly to any negative reviews to maintain your reputation. Keep a note in your Construction Diary to follow up with customers after job completion for a review.
5. Is word-of-mouth still important in marketing?
- Yes, it’s invaluable. Offer great service and consider referral incentives to encourage existing customers to spread the word.
6. How do I differentiate my services from other tradies?
- Highlight your specialisations, focus on exceptional customer service, and promote any unique qualifications or guarantees.
7. How can I effectively track marketing efforts?
- Use Google Analytics for your website, monitor social media engagement, and track leads from different sources to assess what’s working. You can also ask customers at appointments where they found you and note it in your Construction Diary.
8. What’s the best way to create a brand for my business?
- Develop a professional logo, use consistent colours and messaging, and ensure all materials (online and offline) reflect your brand values.
9. Should I invest in business directories or industry platforms?
- Yes, they can be a good source of leads, but make sure your profile is detailed, with strong photos and reviews.
10. How do I market my services during slow periods?
- Offer promotions or package deals, and stay active on social media. Consider diversifying your services to cover seasonal fluctuations.
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